Advertising & Branding

Chapter 1: Fundamentals of Advertising & Branding
This chapter introduces the core concepts of advertising and branding, explaining the differences between marketing, advertising, and branding, and how each contributes to business growth. Students learn about brand identity, brand equity, and positioning, supported by real-world brand case studies to build a strong strategic foundation.

Chapter 2: Consumer Psychology & Market Research
Students explore how consumers think, behave, and make purchasing decisions. This chapter covers target audience identification, buyer persona creation, market research techniques, and competitor analysis, enabling learners to understand markets before creating any brand or advertising strategy.

Chapter 3: Brand Strategy & Positioning
This chapter focuses on building a brand from the ground up by defining vision, mission, values, brand voice, and tone. Learners are introduced to positioning frameworks and unique value propositions, helping them craft a clear and differentiated brand strategy.

Chapter 4: Creative Advertising & Content Strategy
Students learn how to turn strategy into creativity through effective copywriting, visual storytelling, and design principles. This chapter covers creating ad creatives for digital and offline platforms, planning content calendars, and aligning messaging with brand identity.

Chapter 5: Digital Advertising Platforms
This chapter provides hands-on knowledge of major digital advertising platforms including Google Ads, Meta (Facebook and Instagram) Ads, YouTube advertising, and influencer campaigns. Students learn campaign structuring, budgeting, targeting, and ad execution through practical examples.

Chapter 6: Brand Performance, Analytics & Optimization
Learners are introduced to key branding and advertising metrics such as ROI, CAC, engagement, and brand recall. This chapter focuses on performance tracking, A/B testing, campaign optimization, and scaling strategies using data-driven decision-making.

Chapter 7: Real-World Branding Projects & Case Studies
This chapter bridges theory and practice through real-world branding and rebranding projects. Students analyze startup and corporate case studies, learn how to pitch branding ideas to clients, and build a professional portfolio ready for agencies or freelance work.

Chapter 8: Paid Internship Program (Internovate Exclusive)
The final chapter transitions students into a paid internship where they work on live advertising and branding projects. Learners go through assessment, onboarding, real campaign execution, performance reporting, mentor feedback, and receive an internship certificate and experience letter, gaining real-world exposure and income.

Rs. 2999 Rs.999

Duration: 3 months